The well-known online wagering platform, 888bet, has broadened its presence into the core of the African continent! Through their collaborative effort, 888Africa, they have obtained official permissions to function in Kenya, Tanzania, Mozambique, and Zambia. This action signifies a substantial stride for 888, demonstrating their dedication to becoming a dominant force within the expanding African market.
Spearheading this initiative is 888Africa, founded in March 2022 with seasoned industry expert Christopher Coyne at the helm. Coyne possesses a wealth of expertise from his prior positions as Chief Executive Officer of Goat Interactive and Chief Marketing Officer of The Stars Group. He expressed his enthusiasm, stating, “Commencing operations in four regulated territories within half a year of establishing the enterprise is a testament to the staff and our aspirations for 888Africa. We’ve initiated with great energy and perceive immense possibilities within this region.”
Coyne is certain that 888’s robust brand familiarity and standing will provide them with a competitive advantage. He stressed their dedication to ethical gaming and delivering a premium wagering encounter customized for African participants.
Itai Pazner, 888’s Chief Executive Officer, reiterated this sentiment, adding, “This introduction marks a significant turning point for 888. We are eager to capitalize on this favorable momentum as we persist in executing our expansion strategy and presenting 888’s distinctive betting and gaming offerings to fresh demographics globally.”
At the end of September, Betsoft Gaming expanded its slot game offerings into the Romanian market through a collaboration with 888casino.