The well-known online wagering platform, 888bet, has expanded its operations to encompass Kenya, Tanzania, Mozambique, and Zambia. This strategic move into these burgeoning African markets represents a crucial element of 888’s global growth strategy.
Spearheading this initiative is 888Africa, a specialized division established in March 2022. Leading the team is seasoned industry veteran Christopher Coyne, who previously held senior roles at Goat Interactive and The Stars Group.
“We are delighted to have hit the ground running, going live in four regulated markets within just six months of establishing 888Africa,” remarked Coyne. “This is a significant achievement and positions us ideally for further expansion in the future.”
Coyne expressed strong optimism regarding the company’s future in Africa. “We have ambitious aspirations and firmly believe that the strength, legacy, and trust associated with the 888 brand will propel us to a leadership position in these markets,” he stated. “We eagerly anticipate introducing 888bet and its distinctive offerings to players throughout the region in the near future.”
Itai Pazner, Chief Executive Officer of 888, shared Coyne’s enthusiasm. “It’s remarkable to witness Christopher and the 888Africa team successfully launch 888bet in these four nations, signifying the commencement of an exhilarating chapter for 888 on the African continent,” he commented.
“Africa possesses immense potential, and we are thrilled to observe 888Africa continue to expand its offerings, introducing innovative and engaging products to players in the months and years ahead, all while familiarizing new customers with the 888 brand.”
Near September’s conclusion, Betsoft Gaming collaborated with 888casino to introduce its slot machine offerings to gamblers in Romania.