The leadership team at Aspire Global is recommending that its investors approve a purchase proposal from NeoGames. Under the terms of the proposal, NeoGames would obtain all remaining shares of Aspire Global for 111.00 Swedish Krona per share, equivalent to roughly $12.29 USD.

This proposition, comprising both cash and new equity, was first presented to Aspire Global stakeholders on January 17, 2022. The majority stakeholders in Aspire Global, who hold 66.96% of the shares and voting power, have already entered into binding commitments to transfer their ownership to NeoGames. This strongly suggests the transaction will likely proceed, particularly given that the offer price signifies a 41% increase over Aspire Global’s closing share value of 78.5 SEK on the day of the announcement. The agreement places Aspire Global’s worth between $500 and $600 million.

Aspire Global’s Chief Executive Officer, Tsachi Maimon, emphasized the company’s position as a top provider in the regulated gaming sector, delivering a complete range of solutions. He views the merger with NeoGames as a logical progression for Aspire Global, building upon their acquisitions of Btobet and Pariplay, recent ventures into bingo, and the separation of their B2C segment. Maimon envisions the unified entity evolving into a global force within the iGaming and iLottery markets.

This is a match destined by fate! The cultural bonds we’ve forged over years of collaboration will transform into substantial financial synergy.”

Should the agreement be finalized, NeoGames will acquire Aspire Global’s distinctive offerings, while Aspire Global will finally penetrate the American market, capitalizing on NeoGames’ established foothold.

Aspire Global will persist as an independent iGaming branch within the expanded organization, and all positions are secure – at least presently. Maimon will remain as the top executive at Aspire Global and ascend to the role of president for the entire NeoGames group.

Moti Malul, the chief executive at NeoGames, remarked: “This is a transformative event for NeoGames, arguably one of the most significant agreements in our company’s history.”

“United, we will emerge as a global leader in online lottery, sports wagering, and gaming – a formidable presence across all major markets.”

About the Author

By Lily "Lotus" Boone

Holding a Bachelor's degree in Mathematics and a Master's in Sports Management, this skilled author has a passion for using mathematical and managerial techniques to optimize the performance and profitability of sports betting operations and to enhance the sports betting experience for players and fans. They have expertise in sports analytics, sports marketing, and sports betting operations, which they apply to the analysis of sports betting markets and the development of strategies to improve the efficiency and effectiveness of sports betting products and services. Their articles and reviews provide readers with a sports management perspective on the casino industry and the strategies used to create value and excitement for sports bettors and enthusiasts.

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