The Cherries have landed a new primary jersey sponsor for their Premier League comeback, securing a two-season agreement with Asian gaming company Dafabet. The deal will feature Dafabet’s emblem prominently displayed on the men’s team’s kits. The organization stressed the financial importance of this alliance, stating that it plays a vital part in optimizing their commercial earnings in England’s top division.
Beyond the monetary gain, Dafabet has also pledged to support the club’s Community Sports Trust as part of their social responsibility program. The firm will specifically finance initiatives aimed at assisting adults in securing employment.
Rob Mitchell, Bournemouth’s Chief Commercial Officer, expressed his delight about the partnership, emphasizing the significance of Dafabet’s backing in their pursuit of remaining competitive in the Premier League. He also recognized Dafabet’s vast experience in sports sponsorship, having collaborated with numerous clubs across various sports.
Dafabet’s Sponsorship Director, John Cruces, conveyed his enthusiasm about the collaboration and congratulated Bournemouth on their return to the Premier League. Dafabet maintains a significant presence in the sports realm, with partnerships in cricket, boxing, snooker, and a history of collaborating with football clubs like Everton, Aston Villa, and Celtic.
The top tier of English football is a worldwide spectacle, that much is undeniable. Displaying our emblem on their kits presents a remarkable chance to expose our trademark to a global audience of millions.
However, our goals extend beyond mere visibility. We are dedicated to collaborating closely with the club’s charitable sports foundation, mirroring our approach with all our associates. A primary focus for us is bolstering their fundraising endeavors and ensuring supporters enjoy game days all season long.
We eagerly anticipate the season’s commencement and firmly believe that, in unison, we can accomplish remarkable feats.