The Ligue 1 powerhouse, AS Monaco, has joined forces with Casino Secret to make a significant impact in the Japanese market. This collaboration will establish the internet gaming platform as the team’s primary sponsor within the nation.
This strategic move is the latest in a series of initiatives by AS Monaco to engage with Japanese football enthusiasts. The club recently acquired the services of Japanese football star Takumi Minamino and introduced a dedicated Japanese Twitter account.
Jean-Emmanuel de Witt, the Chief Executive Officer of AS Monaco, expressed his belief that the club is gaining substantial popularity in Japan. He views this partnership as an avenue to connect with this expanding supporter base.
“We are delighted to welcome Casino Secret as our regional collaborator,” remarked de Witt. “AS Monaco is a renowned Ligue 1 club with a robust global presence, and we have witnessed a surge in interest from Japan, particularly with the inclusion of Takumi Minamino in our squad.”
The agreement will span two seasons, during which Casino Secret will hold the designation of “Official Online Gaming Collaborator” for AS Monaco in Japan. The partnership will encompass digital marketing initiatives and the creation of exclusive content tailored for Japanese supporters.
Nadir Ounissi, the founder and CEO of Casino Secret, expressed equal enthusiasm about the collaboration. “Since our inception in 2018, Casino Secret has achieved remarkable expansion in Japan, garnering recognition from various player communities,” he stated.
Weve previously explored football collaborations, but this partnership with AS Monaco, an organization boasting such a storied legacy, seems like an organic progression for us as Japan’s leading online gaming platform.”