B90 Holdings is taking a significant step to enhance its position in the internet gaming sector. They have struck a deal to purchase Emwys AB, a Swedish digital marketing agency with a focus on results-driven marketing for online wagering. This purchase is substantial for B90, possibly transformative as per their Executive Chairman. Emwys’s proficiency will enable B90 to vigorously seek revenue expansion, especially for their current brand, Oddsen. The transaction, worth €3.6 million, is projected to close by September 1, 2023. This acquisition is consistent with B90’s “acquire and build” approach, indicating their goal to become a dominant force in the iGaming industry.
Nu, a Norwegian-based online community and platform, sought rapid expansion. They contemplated acquiring other businesses or exploring licensing agreements to leverage their expertise. Such transactions are commonplace in the internet gaming industry, with companies frequently engaging in the sale and acquisition of business segments. In a recent example, XLMedia divested itself of three European casino websites for a substantial sum of $4 million.