A top sports betting software firm, Altenar, has teamed up with Ganaplay, a major force in the Latin American gaming industry, to broaden its presence in the area. Through this strategic alliance, Altenar will supply its complete sportsbook platform to Ganaplay, strengthening their position in the Central and Latin American markets where Ganaplay has cultivated a solid presence over the last 15 years.

Ganaplay conveyed assurance that Altenar’s powerful platform will considerably elevate their brand recognition and market influence, especially within the retail domain. Altenar’s adaptable solutions and dedication to providing outstanding gaming encounters perfectly match Ganaplay’s objectives.

This collaboration represents the most recent in a series of strategic endeavors by Altenar to solidify its standing within the flourishing Latin American market. The company has been actively establishing partnerships with crucial players in the region, including a recent collaboration with Mexican operator Winpot, demonstrating Altenar’s commitment to expanding its reach in this dynamic market.

Angelos Stravelas, a Client Executive at Altenar, shared his excitement regarding the collaboration, noting, “Venturing into the Mexican market represents a significant milestone for our organization, and we believe that Winpot is the ideal ally for this endeavor. Their extensive experience spanning fifteen years within the region will prove indispensable as we collaborate to cultivate a robust foothold for our sports betting platform.”

About the Author

By Lily "Lotus" Boone

Holding a Bachelor's degree in Mathematics and a Master's in Sports Management, this skilled author has a passion for using mathematical and managerial techniques to optimize the performance and profitability of sports betting operations and to enhance the sports betting experience for players and fans. They have expertise in sports analytics, sports marketing, and sports betting operations, which they apply to the analysis of sports betting markets and the development of strategies to improve the efficiency and effectiveness of sports betting products and services. Their articles and reviews provide readers with a sports management perspective on the casino industry and the strategies used to create value and excitement for sports bettors and enthusiasts.

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