Catena Media is aggressively targeting the US sports wagering sector, intending to debut in Kansas in the coming weeks. As more states authorize sports gambling, they aspire to be a dominant force, leveraging their portfolio of well-known websites to draw in users. Kansas represents merely the starting point, as Catena has already identified Ohio, Maryland, and Massachusetts as future targets, anticipating the imminent launch of sports betting in these locations. They believe their proactive concentration on these markets will provide them with a distinct advantage. This expansion forms a component of a broader strategic plan for Catena, following their recent declaration of a comprehensive business assessment aimed at capitalizing on the burgeoning online gaming industry within the US.
Catena is reevaluating its complete European operations and might divest some portions to prioritize expansion in regions such as North America.
This decision was declared concurrently with a financial report for the second quarter last week, revealing a 5% decrease in company earnings. In May, Catena established a specialized team to investigate potential sales and liberate assets for investments in other areas.