The renowned Swiss gambling establishment, Casino Barrière de Montreux, has just unveiled its new online gaming venture, Gamrfirst. This fresh platform is fueled by GaminGenius software, a product of Gamanza, recognized for its robust security protocols and extensive compliance structure.
The debut of Gamrfirst signifies a pivotal move for the Casino Barrière de Montreux, marking their entrance into the digital gambling arena. The novel platform showcases a diverse array of games and functionalities, meticulously crafted to deliver a distinctive and engaging gaming experience for participants.
The casino’s chief executive, Jérôme Colin, conveyed his enthusiasm regarding the launch, emphasizing the close collaboration between the Casino Barrière de Montreux team and the Barrière headquarters team, alongside the backing of their technological partner Gamanza. He underscored their aspiration to establish Gamrfirst as a prominent online casino brand within Switzerland, providing patrons with a premium gaming experience that embodies the standards of the Barrière Group.
The gambling establishment declared that the fresh brand intends to mirror its dedication to operating in a “customer-centric” fashion, with an emphasis on patron care.
Alexandre Desseigne-Barrière, Head of Strategy and Development at the Barrière Group, stated: “We are thrilled to provide a digital service that supplements our Montreux Casino and, with the assistance of our partner Gamanza, enables more Swiss citizens to experience the Barrière gaming realm with the same accountable gaming philosophy.”
Robert Sivills, Chief Commercial Officer of Gamanza, remarked: “We are immensely proud of this collaboration – the Montreux Barrière Casino is a globally recognized institution, and the Barrière Group is an internationally esteemed brand, so we at Gamanza are deeply honored.
“It’s been extraordinary to work with such a professional organization to introduce Gamrfirst, and it was the ideal way for our team to commemorate the conclusion of 2021. Now, we are extremely enthusiastic to aid the brand’s expansion in 2022 and beyond.”
The Montreux Barrière Casino intends to advertise its new gamified features by crafting combined loyalty offers that will link its physical and online establishments in the future.
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